To succeed in the supermarket, food and beverage brands must follow three simple principles: they need to be distinct, clear, and concise. However, when a brand becomes successful, it is quickly copied, diminishing the advantage of uniqueness. The consequence: “Brands are under pressure to constantly reinvent themselves while staying true to their character,” says Inga […]
continue reading
EU AI Act, anti-deepfake laws, copyright law, GDPR, personal rights, UWG – designers and companies still lack the right overview of which laws and regulations can be violated if they use the output of generative AI. To provide them with guidance, Peter Schmidt Group and lawyer Britta Klingberg are offering their second PAGE webinar: “AI […]
continue reading
Bechtle AG is Germany’s largest IT system house and is a well-established player in the digital industry with more than 15,000 employees, a turnover of 6.4 billion euros, and more than a hundred locations in fourteen countries to ensure personal proximity to customers. In order to better anchor its image as a future-first IT partner […]
continue reading
The branding and design agency Peter Schmidt Group is repositioning itself and self-confidently portraying its new approach in its visual identity. That’s the logical response to an environment that is undergoing radical change, according to managing partner Lukas Cottrell. “We are experiencing a paradigm shift in the branding industry towards new platforms, interfaces and technologies,” […]
continue reading
The corporate design relaunch of Mehler Systems takes bronze in the category "Brand Identity/Brand Design" at the ADC 2024, the most important creative award in Germany. The project was realized by a team led by Creative Director Ulrich Aldinger and Design Director David Driscoll. They created the corporate design on the basis of product performance: […]
continue reading
Since 1954, the International Forum Design has been honoring outstanding design work in a variety of disciplines with its iF DESIGN Award. Its 70-year history makes this one of the most venerable and internationally recognized awards. Moreover, the competition also evaluates the performance of the submitting companies and agencies over the past five years. After […]
continue reading
Energy supply? For a long time, the topic was about as exciting as signing an insurance contract was for most people. But those days are gone. The transition to renewable energy is one of the main challenges society faces in the quest to ensure a better future. E.ON has strategically repositioned itself, and sees itself […]
continue reading
With Delta Cafés, the Peter Schmidt Group modernized Portugal’s number one love brand – and at the same time preserved its character: “This redesign is shaping the future of the brand. Bold and unapologetic, the contemporary new look leveraged on brand’s heritage reflects their coffee expertise. It takes Delta to the next level,” explains Executive […]
continue reading
You don’t have to be too much of a prophet to realize: The climate of uncertainty that characterized 2023 will also be with us in 2024. The wars in the Middle East and Ukraine will continue, economic and social challenges will grow in many European countries, and right-wing populist parties gain strength. 2024 will also […]
continue reading
Headquartered in Wasserburg am Inn, Germany, the Bauer private dairy company is one of Germany’s largest yoghurt producers, exporting to more than 20 markets in Europe and beyond. The company’s best-known product is “Der Große Bauer,” a yoghurt brand available in many varieties. Besides plain and fruit-flavored yoghurt, customers can choose additional ingredients such as […]
continue reading