Trend paper “Brands on shelf: how to win in 2025” provides guidance for food and beverage brands

To succeed in the supermarket, food and beverage brands must follow three simple principles: they need to be distinct, clear, and concise. However, when a brand becomes successful, it is quickly copied, diminishing the advantage of uniqueness. The consequence: “Brands are under pressure to constantly reinvent themselves while staying true to their character,” says Inga […]

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iF DESIGN Ranking: Peter Schmidt Group is in the Top 10 of global branding agencies

Since 1954, the International Forum Design has been honoring outstanding design work in a variety of disciplines with its iF DESIGN Award. Its 70-year history makes this one of the most venerable and internationally recognized awards. Moreover, the competition also evaluates the performance of the submitting companies and agencies over the past five years. After […]

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