“The software revolution within the automotive industry is a major disruption to manufacturing businesses, and all OEMs must have a strategy for how to maintain their current business. In Germany we see different point of views, as Daimler and VW focus on their own OS, BMW wants to unite the forces in the German market. I am looking forward to an interesting, lively discussion, as there are many different ways to reach the goal of making the Software-Defined Vehicle a reality!” Andrea Sroczysnki states for SBD Automotive.

When it comes to the OEM approach to SDVs, Michael Wintergerst, Executive Vice President for the domain Vehicle & Cloud Platform at CARIAD, offered that, "We see significant value creation from software-defined vehicles as it allows us to bring our product development much closer to the end consumers while drastically improving responsiveness to the demands of individual markets and segments."

Marco Lanzetta, General Manager Cross Carline – Connected Cars, Future trends & Innovation at Kia Europe, meanwhile, touched upon the changing preferences of consumers and the forces driving this digital transformation: “The convergence of automotive disrupting mega trends such as electrification, autonomous driving, seamless connectivity, is redefining life on board. Customer expectations for in-vehicle quality time are rising and software will play a key role to fulfill these expectations.”

As OEMs navigate the transition to the Software-Defined Vehicle, technology and digital service partners like WirelessCar see both enormous opportunities and challenges. According to Matthieu Lainné, Business Development Manager at WirelessCar, “Software computation started on the cloud but is now enabled and embedded into the vehicle, changing the way services are designed, delivered and updated. The software-defined vehicle opens a new era with a homogenous computing platform between vehicle and cloud.”

Alex Oyler, SDV Principal at SBD Automotive Japan, underscored the unprecedented evolutionary journey to the Software-Defined Vehicle and its far-reaching effects: “The development of software defined vehicles, and the competitive forces driving their adoption, represent the most powerful change the automotive industry has ever seen and their adoption in some way affects every aspect of the business, including organization structures, development processes, supply changes and staffing strategies.”

To learn more about what these leading experts think about the Software-Defined Vehicle and how they believe the automotive industry can make this in-car digital transformation a reality, register at https://attendee.gotowebinar.com/register/1045461153336728589?source=4