The topic of customer acquisition plays a central role, as with all marketing measures. With the PresseLeads feature, PresseBox offers an efficient tool for generating leads via online press work, without additional effort, which are then available to marketing and sales for further use. By identifying the visitors of a news item published in the PresseBox newsroom, the feature provides detailed information on potential commercial prospects and offers various concepts for targeting potential customers. With the WebLeads add-on, PresseBox even goes one step further and integrates domain tracking into the user’s own website.

In order to explain the uncomplicated but effective function even more simply and to demonstrate its advantages to users, PresseBox provides information on PresseLeads, LeadSearch and WebLeads in an easy-to-understand explanatory video. In just five minutes, viewers learn how lead generation as an additional function complements the external presentation of the company’s own newsroom in a promising way and thus additionally increases the benefits of PresseBox by generating a continuous flow of new leads from formerly anonymous traffic.

As a versatile tool for the realization of a communication strategy, PresseBox offers a growing selection of individually usable innovative tools of digital PR. Classic press relations continue to enjoy special attention. For this reason, some particularly popular topics were selected from the rich pool of practical PR knowledge that the PresseBox provides free of charge with the PresseBox blog and regularly published new whitepapers. The result is three retreaded whitepapers on the topics "SEO for beginners", "The perfect press release" and "Finding topics in press relations". The existing whitepapers have been extensively revised and updated in terms of both content and design. As a result, they provide a valuable head start in knowledge for anyone who wants to get to grips with the possibilities and requirements of online press work.

"We consider it our task to make it much easier for companies to get started and become permanently involved in digital PR," explains Filip Jakubicek, CEO of UNITED NEWS NETWORK GmbH, operator of the online press portals PresseBox and lifePR. "With the continuous expansion of our offer, we contribute to their success in marketing and sales. In doing so, we rely above all on a combination of professional know-how and its user-friendly communication with all the means of modern, digital and multimedia communication available to us."