Working with experienced influencers has now become necessary in order to carry out an excellent marketing campaign. In its simplest form, an influencer is someone who can influence others. In the realm of influencer marketing, a form of social media marketing, brands compensate that person to promote their product or service to their followers. If celebrities were originally the ones asked to sell their image in the media eye, it became clear that anyone with a large number of subscribers on their social media accounts could also exert a certain influence on their audience. While it is still common practice to buy views through traditional advertising, consumers‘ attention is now much more focused on their favourite content creators than before.

All types of products or services can be promoted by an influencer, provided that this person shares the same values ​​as your brand. Profiles may vary. If some individuals appear to be more professional than others, good working relationships can still be established. Influencers are often resourceful and have brilliant ideas for showcasing the product in question. An agency ideally plays the intermediary to ensure good profiling. The results can be quickly measured by the number of views increasing on your sales platform.

Affiliate programs on the Internet are also a lesser-known option. Affiliate marketing is a process where a third party (blogger or influencer) promotes your brand by sharing a trackable link to your sales platforms. The affiliate partner is then rewarded with a commission for providing a specific result to the retailer or advertiser. If making a sale is often considered the ultimate target, other promotional offers may be made available, such as free trials, or app downloads. In the midst of inflation and price increases, this strategy is not to be ignored. Furthermore, the holiday season is the perfect time to try it.

If finding your affiliate or influencer may seem complicated, your task will be greatly facilitated by agencies. Since 2020, IMONI Studios has been helping its clients in their approach by providing them with the best profiles striving towards high-quality content. Nowadays, brands are increasingly starting to seek out influencers with a reasonable number of followers to increase margins and take full advantage of the power of peer-to-peer recommendations.

Although the exact numbers differ, the general idea is that “Macro Influencers” have over 100,000 followers, “Micro-Influencers” have a base of 10,000, and “Nano Influencers” have between 5,000 to 1,000 followers. It may seem counter-intuitive, but people with few followers can turn into powerful assets. By ensuring the smooth running of your digital campaign, IMONI Studios allows you to save time and efficiency. From choosing the right content creators, delivering samples to analysing campaign results, the management of your digital communication operation will be entrusted to top-tier professionals.