Celonis’ Execution Management System (EMS) will provide the process context for individual customers on CXP by identifying behavior patterns and their related processes, such as typical orders or payment history, while Emporix orchestrates how that information is translated to impact the user experience. Businesses can monitor, adjust and personalize customer journeys in real-time, using process intelligence signals. 

“By leaning on the power of process intelligence and then joining that up with an API-based commerce platform, the Emporix CXP has the power to take customer experience management to new levels of sophistication. This creates new ways for businesses to maximize revenues across digital channels, thanks to the ability to automate dynamic customer engagement.”  — Alex Rinke, co-founder and co-CEO of Celonis

CXP comes with several execution scenarios already programmed, but it also provides a low-code environment for users to build their own orchestration scenarios, using templates. 

“For example, let’s say that inventory insights reveal an overstocked product line. The platform can automatically boost and promote these items to suitable customers. Or, perhaps a customer’s payment history raises some flags. The platform can adjust payment terms for that customer, based on their level of credit risk. Connecting insights like these with specific customers moves customer engagement from a reactive state to one that is proactive, instant, and also highly personalized to help generate more revenue or increase the bottom line.”  — Eberhardt Weber, founder and CEO at Emporix

CXP is suitable for all types of eCommerce businesses, but it is particularly effective in B2B, wholesale, for large-scale retailers or manufacturers in the direct-to-consumer channel, as these businesses, typically, have more complex customer processes to manage.  

The launch of CXP follows news that Emporix has been named a member of the MACH Alliance, a group of independent tech companies dedicated to advocating open, best-of-breed technology ecosystems. The name stands for Microservices, API-first, Cloud-native and Headless.