Innovative technologies increase added value in the stadium

The "smart stadium" concept is designed to avoid unnecessarily long queues during breaks and can replace intermediate steps such as topping up a separate credit card. The frustrating search for snacks under time pressure while fighting your way through crowds of people is a thing of the past thanks to mobile ordering. With an intelligent Progressive Web App (PWA), fans can order and pay from the comfort of their seat. Instead of the familiar analogue way, visitors can expect user-friendly processes similar to those familiar from shopping in an online shop. As almost everyone has a smartphone these days, the risk of operating problems or questions when navigating is reduced to a minimum.

Customer focus as the key to success

"In an increasingly digital world, customer centricity is essential. A mobile-first strategy that puts the customer’s mobile experience at the centre plays a crucial role in this. The customer journey begins with account creation and extends across all touchpoints on match days and beyond," says Pavlos Tsulfaidis, founder and CEO of SmartStore AG.
Another process that significantly improves the fan experience is the Scan & Go system. Equipped with RFID technology, it enables fans to purchase merchandising items without having to queue. When leaving the shop, the products are automatically recognised and billed.

Intelligent technologies are not only used in the areas of ticketing, access control, security and payment methods, but also for visitor information and traffic management during arrival and departure. The online shop also offers a wide range of functions, from stock management, pricing, product videos and cross-selling to the creation of customer groups.
The latter can be used by the seller after optional registration of the visitor to award targeted discount campaigns or product bundles depending on purchasing behaviour or loyalty level.

Smartstore and Microsoft – working together for personalised customer loyalty

The increased collaboration between the two companies and the bundling of Smartstore Commerce Cloud and Microsoft Cloud Services this year will enable SmartStore AG to offer more commerce processes and solutions. Personalised and intuitive shopping experiences and the seamless connection of customers, employees and data are made possible by a cloud-based sales platform and an API-first and microservices architecture. Through efficient ordering and smooth order processing, SmartStore AG sees a great opportunity for sports organisations to encourage visitors to return and thus accelerate business growth.