1. FC Heidenheim is currently living what sounds like a fairytale success story: the team went from a small regional sports club in the Swabian Alb to the national and, thanks to the reputation of the league, also international football scene.

But what is most extraordinary is that the team has achieved this with the same coach and CEO over many years, promotions and leagues. The team is consistent, strives for success and is, quite literally, goal-oriented. In the words of Jürgen Grubmüller, Head of Marketing at RUD: "You don’t have to look far to see the similarities with the RUD Group which we demonstrate and enhance through an intensive partnership that prioritises shared values of team spirit, commitment and tradition. As a regional company, RUD has its own success story of growing into an internationally successful business with claims to global market leadership."

The partnership is therefore based on common values and the strong regional connection of both institutions. "Our support for 1. FC Heidenheim is a clear expression of our appreciation for the region and its people. We look forward to our employees enjoying designated tickets and experiencing some thrilling moments together at the matches," adds Jürgen Grubmüller.

The recent promotion of 1. FC Heidenheim to the German Football Bundesliga is a significant milestone in the club’s history and demonstrates the ambition and passion with which the club pursues its objectives. This success has inspired not only the fans, but also regional companies such as RUD to support the club on its future trajectory.

Jürgen Grubmüller concludes: "We wish the 1. FC Heidenheim all the best and continued success in the German Football Bundesliga."