Swiss International Air Lines (SWISS) will embark on a close collaboration with the Swiss-based thjnk creative agency from 2024 onwards. thjnk prevailed over numerous further candidates following an extensive selection process, and will thus become SWISS’s new lead agency with effect from January 2024. In view of this, SWISS will end its long-standing collaboration with the Publicis agency at the end of 2023.

“thjnk’s proposals and ideas totally convinced us in every respect, and I am delighted that we will now be taking new marketing communications paths together with this renowned creative agency,” says SWISS Head of Marketing Stefan Vasic. “I would like to take this opportunity to voice my sincere thanks to our entire procurement team, and to Cornelia Späth, our Head of Marketing Communications Campaigns in particular, for all their energies and their commitment throughout the process of selecting our new creative agency. I would also like to make special mention of the fruitful and excellent collaboration that we have enjoyed with Publicis. They have consistently been a sound and reliable partner over the past few years, for which we offer them our deepest thanks and appreciation.”

“We are extremely proud to have convinced SWISS of the merits of our holistic concept and approach,” adds Andrea Bison, Co-CEO of thjnk Zurich. “We have been greatly impressed both by the strong international appeal of the SWISS brand and by the professionalism and the approachability of Stefan Vasic and his team throughout the selection process. And on a personal note, SWISS has always been very close to my heart.”

thjnk Zurich was founded by consultant Andrea Bison and creative Alexander Jaggy on 1 June 2016. The management team of today is completed by strategist Gordon Nemitz and creative Pablo Schencke. Seven years on from its foundation, the agency employs over 30 personnel and serves 15 clients who include Bio Suisse, Denner, Edelweiss, Helsana, Migros, Ochsner Sport and Sunrise. Under its thjnk 24/7 banner, the agency further develops individualized data-driven communications concepts and platforms which make extensive use of automation and distribution technologies.