• Rollout in India
• AI market model understands complex market structure
• Modelyzr takes another step to global availability

MODELYZR implemented in India: With a gross domestic product of 3,176 billion US dollars, India’s economy is already one of the largest in the world and continues to grow strongly. This makes successful data-driven marketing and sales complex. With the rollout of the AI market model, the Münster-based software company Modelyzr is now also making its SAP-based solution available for markets in Asia.

"We want to grow continuously and provide the possibilities of our platform to companies all over the world," says Nils Niehörster, founder and managing director of Modelyzr GmbH. In doing so, he says, analyzing the Indian market is extremely challenging due to its size and complexity. "We accept this challenge because we know that the MODELYZR can master it."

After the MODELYZR has already been successfully implemented in Europe, North and South America, and Africa, another region in Asia-Pacific (APAC) is now following with the rollout in India. The AI from Münster supports the planning of marketing, sales and business development activities based on meaningful data. For example, the analysis platform enables highly complex queries to determine the sales potential of individual target groups, sales probabilities for specific products, as well as first and next best offers.

AI market model also for challenging markets

The Indian market in particular, as one of the world’s largest economies, is highly demanding because it is extremely complex and is played by numerous players who ensure fierce competition. Accordingly, it is complex to train an AI on this heterogeneous market. MODELYZR’s mode of operation offers many advantages here because it enables a holistic view of the market. 

In response to the question of what makes MODELYZR so special, Niehörster explains, "OpenAI has developed an AI language model with ChatGPT.  Our Modelyzr platform, on the other hand, is an AI market model." While German AI can’t handle language well, it understands B2B market processes quite precisely, he adds. "Very similar to ChatGPT’s huge database, MODELYZR also generates a resilient AI market model based on billions of available data points." With the rollout in India, Modelyzr GmbH is consistently pursuing its strategic goals and taking another step towards internationalization.

More information: www.modelyzr.com