selfio.de, the leading online shop for home technology products in the 3U HOLDING AG Group (ISIN DE0005167902), has once again been ranked among Germany’s best online shops by COMPUTER BILD magazine and the market research portal Statista. selfio.de, which specialises in home technology for do-it-yourselfers, has thus been awarded a prize in this competition for the sixth time in a row. The e-commerce shop of the 3U subsidiary ranks among the 39 Top Shops 2023 in the "Home Technology" segment. As in the previous year, the testers rated the "technical quality" and "user-friendliness" as "very high". The extensive range of home technology products as well as innovative solutions for saving energy in combination with reliable customer service and unique advice is a common thread running through the entire market presence of 3U e-commerce, which is one of the central strategic focuses of the 3U Group.
 
"The criteria of technical quality and user-friendliness are extremely important to us. With the current rating, customers and experts certify that we reliably meet these requirements. At the same time, we take the award as an incentive to continue working on improving our online platform," says Roger Moore, Managing Director of Selfio GmbH, and adds: "With our strategic focus on solutions for energy efficiency and climate-friendly home technology, we want to convince our customers through precisely these criteria – user-friendliness and technical quality. With our sales approach and our marketing, we are successfully setting the tone here."
 
The longlist for this year’s ranking included 7,000 online shops. Marketplace providers, B2B shops and shops with a purely foreign-language presence were not evaluated. Shops that only offer digital goods or focus on subscriptions and contracts were also not considered. To qualify for the detailed study, the remaining portals also had to achieve a certain minimum reach or belong to the Top Shops 2022.
 
A total of 79 characteristics were examined in the detailed study. These included subjective features such as the assessment of the appearance and clarity within the scope of an online survey. Objective features such as delivery times and payment options were tested by 24 independent testers. This resulted in a total of 120,000 test points.
 
The list of the 1,150 Top Shops 2023 is divided into nine categories: As in the previous year, "Car, Bicycle, Motorcycle", "Office, Technology & Media", "Leisure, Games & Hobbies", "Garden & Handicrafts", "Food & Health", "Fashion & Accessories", "Sport & Outdoor", "Universal Suppliers" and "Living" are represented. The categories are again divided into several segments.
 
Grades: "Technical quality" was rated as "excellent" for 15 of the 39 top shops in the "home technology" segment, "very high" for 20, and "high" for four. Ease of use was "excellent" for 14 participants, "very high" for 17, and "high" for eight.