The entire project package, from positioning, name development, 3D renderings, key visuals and corporate design, as well as the implementation of the e-shop, lay in the hands of the Berlin-based creative agency.

“Honey and beekeeping are currently trending widely, even David Beckham has beehives and produces his own honey,” explains Martin Bruss, Creative Director of SMACK. “This made it all the more important for us to give the product a sleek and modern appeal.”

Honeyaid® is distributed worldwide and – with the exception of the Arctic and Antarctic – can be found on all continents. This is also the reason for the relaunch: “With the internationally understandable name and the service via the web shop, we can now reach markets outside the EU even more than before,” explains Barbara Wandke, Managing Director of FILLING EVOLUTION GmbH, the division to which Honeyaid® machines belong. The web shop is currently available in German, English, Spanish and Arabic.

The semi-automatic honey filling machine is a real classic made in Germany. It is developed and produced in Dresden. “Honeyaid® stands for German Engineering and that is a good fit for us as an agency,” says Regula Bathelt, Managing Director of SMACK Communications.

More information: www.honeyaid.de