For Christian Wachter, Chair of the Executive Board of imc AG, the new location is a logical next step. “We already have a lot of customers and partners in the USA,” he said. “We know our product portfolio is a good fit for the American market, so we felt it was important to establish another location to take our activities there to the next level.”

Wachter also likes his company’s chances of sourcing suitably qualified staff locally: “We won’t have to start from scratch, because we’ve already managed to find high-calibre candidates for a number of positions locally. The US labour market offers a lot of talent for us. I am looking forward to having a strong, growing local team, and hence to the new energy and fresh ideas that team is certain to bring to our entire organisation.”

Tim Treman, imc’s business development manager in North America, visited the company’s headquarters in Saarbruecken for the launch and will soon start work in the new office, which is located near New York. imc’s current plans are to concentrate its activities in the USA on sales, consulting, and customer success.

Impressively, the company aims to be ready to mount a showcase at the ATD (Association for Talent Development) Conference in San Diego in May. The conference is one of the leading events in the L&D (learning and development) sector, and is expected to attract more than 13,000 attendees from over 80 countries.

Prof. Dr. August-Wilhelm Scheer, the founder and president of the supervisory board of the Scheer Group, of which imc is part, supports imc’s growth initiative in the USA. “For the Scheer organisation, 2023 is all about growth on the North American continent,” he said. “imc AG will now join Scheer GmbH in establishing an important new branch office on the U.S. East Coast.

The USA is a highly attractive market for imc AG because it is both a major crossroads for global companies and the world’s biggest market for e-learning products. I have no doubt that imc AG, being a leading e-learning specialist, will do extremely well there.”