The F.A.Z. Institute bestows this accolade on companies who have demonstrated great success and pioneering spirit in aligning their strategic decisions and plans with global megatrends and thereby branching into new business areas.

To this end, the future-focused institute defined twelve megatrends – including health, mobility and even the "silver society", incorporating the effects of demographic change – that are having a long-term impact on the business areas companies operate in.

The F.A.Z. Institute, together with the IMWF Institute for Management and Economy Research, then assessed more than 20,000 companies and brands between August 2020 and July 2021 to establish how successful they were in aligning with megatrends. Scoring an impressive 96.8 out of a possible 100 points, GEMÜ won the second prize in the measurement systems category.

"The ‚2021 Trendsetter of German Economy‘ award motivates us to keep on developing new ideas, entering new markets and setting new trends. It is our goal to lead the way in developing innovative products and forward-thinking solutions in order to cement our long-term contribution to society and the economy," explains Gert Müller, Managing Partner of the GEMÜ Group.