The past 18 months have been some of the most challenging in fashion retail history. Repeated lockdowns across the UK and Ireland have transformed the way consumers shop and what they buy. However, retailers and brands have adapted at speed by changing their product mix, increasing investment online, and exploring new and better ways to communicate with and serve their customers.
All of this has taken place amid global supply chain challenges. As the fashion industry rebuilds, this year’s Drapers Awards celebrated the retailers, brands, suppliers and agencies that innovated to survive, and built stronger businesses under the toughest of circumstances.
“Maxwell-Scott, founded by CEO William Forshaw in 2002, has gone from strength to strength despite the Covid-19 headwinds. The brand worked closely with its suppliers, many of whom are based in Italy, to continue producing high-quality, beautiful products during the pandemic. The brand’s ability to adapt to the surge in online shopping also shone through.” – Kirsty McGregor, Drapers Editor
Now in their 30th year, the illustrious Drapers Awards shine a spotlight on the best of the best across the industry, placing a growing focus on business values and achievements that extend beyond financial performance.
Maxwell-Scott has won in the Accessory Brand of the Year and was praised by the panel of expert judges. Drapers editor, Kirtsy McGregor writes, ‘The judges felt sustainability was not just a “tick box” exercise for Maxwell-Scott, commenting that it is “clearly at the heart of what they do”. And, by reworking its content strategy to focus on these areas, the brand has boosted its conversion rate by 30% and revenue by 118%.’
“We could not be prouder to be recognised as a brand by Drapers, the leading authority on fashion retailing in the UK. We were thrilled to accept the award for Accessory Brand of the Year, in person and celebrate the evening in true Drapers style.” – William Forshaw, Maxwell-Scott
For further information, images or quotes please contact:
Alice Brookes – alice@maxwellscottbags.com / +44 (0)1904 488 578
Maxwell-Scott was founded by Harrogate-born William Scott Forshaw in 2002. His focus was to create pieces that were crafted to last an entire career, with his passion for Italian leather a result of his mother’s travels. His aim has always been to act as an antidote to the fast fashion industry, as the epitome of fine Italian artistry combined with timeless British design.
A significant factor in this is the choice of premium materials. The company only sources the very best full grain, vegetable-tanned leather. As a member of the Genuine Italian Vegetable-Tanned Leather Consortium, each of the western cowhides are then dyed with tannins derived from tree bark rather than toxic substances. This means that there is a respectful and natural finish to all Maxwell-Scott leather which only improves with age as it develops a unique patina over time. The leather is then translated into timeless pieces for the modern consumer.
Due to this commitment to only the very best quality, Maxwell-Scott has evolved into an international brand with websites in the UK, US, Germany, France, Switzerland, Austria and Australia.
Visit Maxwell-Scott at https://www.maxwellscottbags.com
Maxwell Scott Bags Limited
Lyoner Straße 14
60528 Frankfurt
Telefon: +49 (69) 66554287
http://www.maxwellscottbags.de
Marketing Director
Telefon: 0049 (0) 69 66554287
E-Mail: julia@maxwellscottbags.com
