1&1 AG, one of Germany’s largest providers of broadband and mobile services, relies on referral management as an important pillar for its talent acquisition. Its 3,200+ employees can share advertised positions with their networks to attract candidates. If a position is filled based on an employee recommendation, the employee is rewarded through a bonus system. The process increases the quality of applications while the bonuses can contribute to employee retention.

“A simple and fast application process plays just as important a role in our recruiting strategy as involving our employees in the recruitment process,” says Johannes Zolk, Head of Talent Acquisition & Development at 1&1. “The challenge was to link both aspects seamlessly – and technically – across all required systems.”

1&1 relies on Quick Apply for the online application process. For the technical implementation of the employee recommendation program, 1&1 uses on Talentry, a Talent Relationship Platform provider. With its “Engagement Engine,” the Munich-based company allows job postings to be forwarded and assigns applications to the recommender.

Technical coordination of the two systems was essential to combine both aspects of the overarching strategy. The adjustments ensured seamless communication between the two.

“Quick Apply for SAP SuccessFactors Recruiting is a great convenience for applicants,” says Ertan Zirh, Senior Consultant at projekt0708. “This gives our customers a competitive advantage and measurable added value. By building flexibility into the software and keeping an open ear to the needs and wishes of our customers, Quick Apply will remain an integral part of their recruiting strategy in the long term.”