The new logo in a dark blue with its bright glyph in vibrant colours reflects the characteristics of ip.labs committed team of employees and its qualities of innovative strength, trust and reliability. ip.labs new brand positioning “Making photo product creation easy and fun for everyone” is rooted in a rich history of providing photo product solutions for businesses all over the world.

The corporate website www.iplabs.de was not only adapted to the new brand items but was also structurally revised during its relaunch in order to become a valuable source of information for ip.labs‘ stakeholders.

“Our transformed branding mirrors the strategic re-focus happening inside ip.labs and reflects what our team has always been aiming for: developing the most user-friendly software and constant improvement of our services for businesses selling personalized photo products. Now, our brand design is congruent with our promise to our stakeholders again”, said Sebastian Voegel, Chief Executing Officer.

“Even though our logo is changing, we keep our service and our dedication to delivering on our promises to our stakeholders” adds Heiner van den Berg, Director Business Operations, Sales & Marketing. “We keep standing for our expertise in providing businesses with everything they need to successfully provide their customers with emotional photo products.”