RIESEN candy, owned by Storck in Germany, is teaming up with German powerhouse football club, Borussia Dortmund (BVB) for a 2-year partnership. The RIESEN/BVB partnership was brokered by the global sports business agency SPORTFIVE.

As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on Instagram and Twitter (3M+ followers), virtual LED-panel ads at each of the 17 home matches, rights to BVB player and team imagery and to develop and distribute licensed product, plus fan-viewing events and more.

Kelly Cook, Vice President Marketing at Storck, said this about the partnership:
“The passionate fan base of BVB aligns with our RIESEN consumer well and, as interest in the Bundesliga in the U.S. continues to grow, the opportunity to tap into our German heritage and create relevance for RIESEN through BVB’s popularity was very motivating. Of course, the chance color resemblance between RIESEN and BVB’s black and yellow was great too!”

Benedikt Scholz, BVB’s Head of International & New Business, echoed the excitement around the partnership:
‘’We very much look forward to the partnership with RIESEN. As Borussia Dortmund continues to go strong in the U.S market, we want to give our U.S. fans one more reason to celebrate every BVB game and event. We are anticipating to engage with RIESEN’s wide consumer base.’’

Thomas Joos, Executive Director at SPORTFIVE’s Team BVB, adds:
“We are very pleased that with RIESEN and Borussia Dortmund, we have been able to bring together two partners who fit together very well due to their history and brand image. This partnership once again demonstrates the quality of our international network. We look forward to now activating this exciting partnership.”

RIESEN was Germany’s very first wrapped and branded candy originally introduced in the 1930s as the Storck 1 Pfennig RIESEN. Borussia Dortmund also dates back to the early 20th century and today has won eight German League titles and five German Cup victories. BVB has also won the European Cup Winners’ Cup (in 1966), the Champions League in 1997 and the International Cup (World Cup Championship) in that same year.

Über SPORTFIVE

SPORTFIVE utilizes the unique emotional power of sports to create and enable partnerships in sports. By delivering full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub and social profiles.

Firmenkontakt und Herausgeber der Meldung:

SPORTFIVE
Barcastraße 5
22087 Hamburg
Telefon: +49 (40) 376770
https://sportfive.com

Ansprechpartner:
David Rothenhaeuser
Vice President and Head of Global Marketing Communications
Telefon: +49 (176) 119904-17
E-Mail: David.Rothenhaeuser@sportfive.com
Für die oben stehende Pressemitteilung ist allein der jeweils angegebene Herausgeber (siehe Firmenkontakt oben) verantwortlich. Dieser ist in der Regel auch Urheber des Pressetextes, sowie der angehängten Bild-, Ton-, Video-, Medien- und Informationsmaterialien. Die United News Network GmbH übernimmt keine Haftung für die Korrektheit oder Vollständigkeit der dargestellten Meldung. Auch bei Übertragungsfehlern oder anderen Störungen haftet sie nur im Fall von Vorsatz oder grober Fahrlässigkeit. Die Nutzung von hier archivierten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Eine systematische Speicherung dieser Daten sowie die Verwendung auch von Teilen dieses Datenbankwerks sind nur mit schriftlicher Genehmigung durch die United News Network GmbH gestattet.

counterpixel