A specialty of Bischoff + Scheck are mobile promotion trucks, with which companies can drive directly to their customers, dealers and business partners independently of specialist and consumer fairs and carry out product presentations or employee training in a mobile mode as so-called road shows. In the current pandemic situation, promotion vehicles are a real alternative to cancelled or digital trade fairs. As this means that companies have to rethink their advertising and marketing concepts and have to adhere to hygiene measures when contacting customers, promotion trucks are an ideal marketing tool for presentations and training courses.

In this way, companies can present their products and services on site in different cities or countries in a targeted manner. This saves the people addressed time and money, and you are spared long journeys. The “showroom on wheels” has also established itself as an important tool for B2B communication and live marketing because it combines information, experience and emotion and opens up a wide range of marketing opportunities.

With an extraordinary roadshow marketing concept, companies can build up reach and customer proximity in a targeted manner and open up many potential customer groups and target groups through regional and national promotion campaigns. Roadshow goals can include, for example, pure image or recruiting goals, or the promotion of new product lines. Due to their flexibility, the show trucks can also be set up at trade fairs.

When it comes to the creating a promotion truck, at Bischoff + Scheck everything takes place under one roof, from the idea to planning and construction. Regardless of whether large or small solutions such as car boot structures, trailers, small semi-trailers or trailers with pop-up or pop-out function are involved, Bischoff + Scheck has the tailor-made solution for your company budget. Companies from various industries such as Fischer, Grohe, Lasselsberger, Siemens, Buderus, Weru, EnBW, E.ON and many more are already using the mobile promotional vehicles by Bischoff + Scheck.

Extendable terraces and room modules create maximum operational areas for mobile marketing and product campaigns and offer space for generous themed areas for a wide variety of uses. Every square metre of a promotional vehicle is perfectly thought out and offers, among other things, a sophisticated and powerful onboard air conditioning technology for cooling and heating, self-monitoring on-board electronics, fully hydraulic and automatic levelling and the latest lighting technology.

Pop-outs that can be extended on one or both sides can be created to provide sufficient usable space indoors. Training and presentation rooms can also be easily integrated into the Bischoff + Scheck promotion vehicles. Proper installation of the exhibits ensures their optimal in-vehicle use. Seating and a counter as well as interactive presentation walls complete the customer journey. And best of all: the promotional vehicles can easily be brought into action by a single person within a few hours.

Due to its often-impressive size, the mobile promotion begins on the way to the presentation, as the innovative special vehicle is already attracting a great deal of attention on the road. If it is then clearly visible on site at the trade fair or car parks, on company premises or at specialist fairs, the transfer of the brand to the products and services is only just beginning.

With a strong roadshow concept, companies can create a sustainable brand experience and strengthen customer loyalty. They create a feeling around the brand and something unique that will be remembered for a long time.