– Besides, smart city initiatives are also instrumental in driving the demand for IoT sensors. Singapore has already implemented a sensor-based Elderly Monitoring System that helps office working family members to receive alerts when the health condition of their home living elderly parents or dependents deteriorates or exhibits abnormal behaviors.

– Further, the advancements in field devices, sensors, and robots are expected to expand the market’s scope. IoT technologies are overcoming the labor shortage in the manufacturing sector. For more and more organizations, using Industry 4.0 technologies, like robotization, is part of day-to-day operations.

– For instance, the new-gen IoT sensors, developed on smaller chips/wafers and evolved fabrication units, offer better flexibility, connectivity, and efficiency. It is deemed necessary for upcoming connected factory infrastructure to be visioned, with less power consumption, and are expected to prompt industry to adopt solutions that help them upgrade their infrastructure suited for creating an IIoT environment and complement the demand.

– On the other hand, owing to the recent outbreak of COVID-19, the global supply chain and demand for multiple products have been disrupted. The IoT sensor adoption is expected to be influenced until the end of 2020. Moreover, due to the production shutdown in countries like China, multiple industries have been observing a shortage of various products during February and March. However, with the prolonged period of "social distancing," becoming a norm is expected to drive the reliance on automated solutions in a range of industries. Smart retail, for instance, could see a tremendous boost.

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Key Market Trends

Automotive and Transportation Industry to Drive the Market Growth

– The automotive sector across the globe is steadily transitioning toward an autonomous era, owing to the recent business collaborations and joint ventures among automotive giants, cybersecurity providers, chip makers, and system integrators.

– This indicates the inevitable advent of highly (Level 4) and fully (Level 5) autonomous vehicles, at the earliest, by 2020. Vehicle connectivity is expected to become necessary for proper communication among vehicles for ‚decision-making‘ proper assimilation and comprehension of visual, geographical, audio, and other data.

– As smart cities emerge, Car2Car connectivity and advanced fleet management are expected to emerge, thus, providing scope for IoT sensors. This has fuelled rapid innovation and adoption of intelligent sensor technology, therefore, driving the demand for IoT sensors.

– Companies, such as Mercedes-Benz, Volkswagen, Volvo, Toyota, and Google Inc. are increasingly investing in developing smart cars with rich features that deliver safer, convenient, and

comfortable driving experiences. According to a NASDAQ, driverless cars are likely to dominate the market by 2030. Moreover, DHL SmarTrucking aims to build a fleet of 10,000 IoT- enabled trucks by 2028. This is expected to boost the adoption of the IoT sensors over the forecast period.

– IoT is also bringing a massive revolution in the automotive, transportation, and logistics industries. Access to preventative maintenance, connected mobility, and real-time data access are some major factors driving IoT adoption in the studied segment. The global IoT transportation and logistics spending almost increased by an exponential rate in 2019 compared to 2015.

– The IoT has enabled many transportation organizations to map the most efficient routes, maximize fuel usage, logistics companies track-and-trace their shipments, and parking start-ups to monitor their available spots in real-time. IoT devices are deployed in traffic congestion control systems in telematics systems within motor vehicles, reservation and booking systems used by transport operators, security and surveillance systems, and remote vehicle monitoring systems.

North America to Account for a Significant Market Share

– North America is one of the largest markets, due to the presence of several established vendors in the region and the earliest adoption of IoT technology in various industries. Most of the companies in this region are increasingly adopting IoT to keep track of their offering’s performance, thus, avoiding costly breakdowns or inefficient routine maintenance shutdowns.

– The usage of IoT in the region is also significantly driving the studied market. For instance, according to a study by Stanford University and Avast, North American homes have the highest density of IoT devices in any region in the world. Notably, 66% of homes in the region have at least one IoT device. Additionally, 25% of North American homes boast more than two devices.

– Further, devices like IoT enabled medical wearable temperature sensors to transmit data to a central monitoring system remotely are already being implemented. Medical staff is alerted based on trends and thresholds, identifying the patient and room, and can respond accordingly.

– Additionally, end-users in Canada has also been investing in the market. For instance, the Canadian energy sector alternatively has been procuring internet-connected sensors toward monitoring of a range of activities across generating plants, distribution networks, and smart home meters. However, Canadian companies, compared to the United States, have been slower to adopt advanced technologies, as per the 2020 Advanced Manufacturing survey of SME’s in North America.

– Further, the demand for the IoT sensors in the region is anticipated to grow with the increasing demand for ADAS systems. According to Deutsche Bank, the US ADAS unit production volume is expected to reach 18.45 million by 2021.

– The global outbreak of COVID-19 is portraying a short-term impact on demand as most IoT projects have been put on hold. This will further lead toward a supply-side disruption. The major IoT end-users, such as the automotive industry, witnessed similar disruptions because of the pandemic.

– For instance, General Motors temporarily closed its production plants to stop the spread of the virus. Additionally, the sensors, devices, and other components assembly stood in China, where the production is restarting. However, the production of components and raw materials is still halted in countries like Germany and Malaysia.

Competitive Landscape

The IoT sensor market is fragmented, with several sensor manufacturers striving to maintain a competitive edge. This factor is, thereby, intensifying the competition in the market. Players in the market adopt strategic activities such as partnerships, product development, mergers, and acquisitions to capture the market share. Some of the key developments in the market are:

– July 2020: Texas Instruments Incorporated launched the industry’s first zero-drift Hall-effect current sensors TMCS1100 and TMCS110. According to the company, the new sensors can enable the lowest drift and highest accuracy over time temperature. In contrast, they are providing reliable 3-kVrms isolation, which is especially important for AC or DC high-voltage systems such as industrial motor drives, solar inverters, energy storage equipment, and power supplies.

– March 2020: TE Connectivity acquired the majority share of First Sensor AG and now holds 71.87% share. In combining the First Sensor and TE portfolios, TE can now offer an even broader product base, including innovative, market-leading sensors, connectors, and systems plus best-in-class capabilities that supports the growth strategy of TE’s sensors business and TE Connectivity as a whole.

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