The consulting company ec4u has announced its partnership with Snowflake, the Data Cloud company, which will enable ec4u customers to evolve its business intelligence investments with the added benefits of Snowflake’s market-leading platform. ec4u will seek to increase Snowflake’s footprint in Central Europe by creating unique service offerings focused on cloud data deployment supported by software and strategic solutions. The partnership will focus on helping companies migrate and transform their data through analytics and AI.

Snowflake delivers the Data Cloud – a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application, and data sharing. ec4u is a leader in the field of CRM assisting customers with the digital transformation of their business-critical processes in marketing, sales, and service – across the entire lifecycle („customer journey“).

"As a consulting company we see that data analytics plays an important role in our customers‘ digital transformation, especially when it comes to CRM and Customer Journey Management," said David Laux, CEO and co-founder of ec4u. "Snowflake is a major partner to ec4u that will help our customers to sufficiently store, process and use their data, so they can create new and better customer experiences with better decision-making capabilities while reducing costs at the same time."

"We are pleased to welcome ec4u into our partner ecosystem. With more than 10 years of experience in data management and analytics deployments, it is a knowledgeable partner of choice for moving legacy systems into the Data Cloud," said Veit Brücker, VP Central Europe Snowflake. "Joint customers can benefit from ec4u’s expertise in removing the barriers that prevent companies from leveraging their data, as well as the platform and data network capabilities of Snowflake".

The priority for ec4u will be to support Snowflake’s clients in migrating their legacy systems by developing new business intelligence models based on data analysis and AI. Significant investments are being made, notably in the creation of a dedicated practice linked to the Customer Data & Intelligence activities, which already includes Salesforce, Tableau and MuleSoft expertise.

ec4u consultants have developed a wide range of services to make it easier for customers to modernize their data architecture with a cloud solution and leverage their data to accelerate their business. These services assist with assessment, architecture, analysis, and technical migration.