The campaign, launched at the beginning of May when the world of Formula One was under lockdown, enjoyed prominent support: in addition to team principal Frédéric Vasseur, drivers Kimi Raikkönen, Antonio Giovinazzi, Robert Kubica and Tatiana Calderón, and the entire Alfa Romeo Racing ORLEN team, numerous celebrities, artists and Formula 1 fans joined the #GarageTime initiative and posted their individual calls for support for the campaign on their respective social media accounts.
The initiative saw the creation of a range of exclusive customized T-shirts and sweatshirts, featuring the new #GarageTime logo, fifteen retro and current team motifs and the key visual of the campaign, the Sauber House by graphic artist Juan Alcalà. All items could be purchased on the website www.creightivist.com.
100% of the proceeds from the sales will go to the child rights organization Save the Children, which has been helping the most deprived children all over the world for over 100 years and is increasingly dependent on support, especially in times of pandemic.
Frédéric Vasseur, CEO of the Sauber Group: "The success of the #GarageTime campaign was only made possible by the support of the entire Formula 1 community. On behalf of the Sauber Group, I would like to thank everyone for their great support. The great response is not only a sign of our fans‘ loyalty, but also proof of the solidarity that defines us as a team, which makes me proud.”
Kimi Räikkönen, racing driver Alfa Romeo Racing ORLEN: "Too many children have no one to speak for them. We must help the most vulnerable, especially in times like these, and our fans stepped up to help. I say thank you to all of you."
Lea Bachmann, Director Philanthropy of Save the Children Switzerland: "We are extremely thankful for the great support of the Sauber Group and Creightivist with the amazing 2020 GarageTime campaign. Especially during this global Covid-19 pandemic, millions of already marginalized children and families are being hit particularly hard by the short- and long-term consequences and need our ongoing support more than ever."
The 2020 GarageTime Campaign will now come to an end with the continuation of the F1 season. Due to its success with the fans, the Sauber Group is planning a new run of the popular Limited Editions for the next #GarageTime with new motifs as well as a new logo.
The team also produced a short video to thank all those who participated in the campaign – the video is available here.
The Sauber Group of Companies is composed of three operational entities: Sauber Motorsport AG, which operates and manages the Formula One team; Sauber Engineering AG, which focuses on prototype development and additive manufacturing; and Sauber Aerodynamik AG, which conducts full and model-scale testing in the factory’s state-of-the-art wind tunnel and creates ground-breaking innovations in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber.
For the last 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and enters the 2020 championship under the new team name Alfa Romeo Racing ORLEN.
Sauber Motorsport AG
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CH8340 Hinwil
Telefon: +41 (44) 93790-00
Telefax: +41 (44) 93790-01
http://www.sauberf1team.com
Senior Communications Manager
Telefon: +41 (79) 59157-85
E-Mail: william.ponissi@sauber-group.com
Communications Manager
Telefon: +41 (79) 75752-85
E-Mail: katharina.rees@sauber-group.com
