The market is primarily driven by the adoption of digital intelligence platforms for competitive differentiation and increasing customer retention activity, rising focus on social media analytics and personalization, and need for optimizing digital experiences across all touchpoints.
Browse and in-depth TOC on "Digital Intelligence Platform Market”
68 – Tables
36 – Figures
130 – Pages
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Based on component, the data management segment of the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.
Based on component, the digital intelligence platform market has been segmented into data management, analytics, and engagement optimization. The data management segment is expected to witness the highest growth during the forecast period, as data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.
Based on vertical, the retail & e-commerce segment of the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.
Based on vertical, the retail & e-commerce segment of the digital intelligence platform market is projected to grow at the highest rate in the coming years. Retailers are using new technologies such as the voice of the customer, behavioral targeting, and others to identify the holistic behavior of customers.
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North America is estimated to lead the digital intelligence platform market in 2017.
North America is estimated to lead the digital intelligence platform market in 2017. The region is an early adopter of digital technologies and has advanced infrastructure capabilities, which have led to the adoption of digital intelligence platforms. Furthermore, companies have implemented these platforms to improve their business processes, understand the customer behavior, and sustain their position in the market.
The report encompasses competitive landscape, which presents the positioning of 11 key vendors of digital intelligence platforms based on their product offerings and business strategies. Some of the major digital intelligence platform vendors include Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).
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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
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